Calculate your engagement rate
Enter your followers, likes and comments, get your rate instantly, benchmarked against accounts your size. Free, instant, no signup.
Propulse is a French Instagram growth platform, active since 2017 and used by over 3,500 businesses, that attracts qualified followers from target accounts and turns them into customers.
How it works
Three steps, zero friction
Enter your numbers
Follower count, average likes and comments over your last 10-12 posts.
Get your rate
Instant calculation, benchmarked against accounts your size.
See what's next
Understand where you stand and what moves the needle.
Benchmarks by account size
Average engagement rate on influencer posts, by account size (Sprout Social, 2026).
Frequently asked questions
Everything people ask us
The most common formula: (average likes + average comments per post) ÷ follower count × 100. Calculate it over your last 10-12 posts to smooth out post-to-post variance instead of relying on a single standout post.
It depends heavily on account size: nano accounts (1K-10K followers) average 2.19%, macro accounts (50K-500K) average 0.86% (Sprout Social, 2026). The bigger an account gets, the more its average engagement rate mechanically drops, compare yourself to similarly-sized accounts, not a single benchmark number.
The most common causes: an audience that's no longer qualified (bought followers, off-target growth), a content format that no longer matches what performs (carousels and Reels clearly outperform static images), or a lack of consistency that breaks the algorithmic momentum.
The standard calculation (used here and in most industry benchmarks) is limited to likes and comments, the two public metrics comparable across accounts. Shares and saves are strong algorithmic signals, but rarely included in a comparative engagement rate since that data isn't standardized across tools.