What is an Instagram Business account?
An Instagram Business account is a free professional profile offered by Meta, distinct from a personal account. It gives access to native stats (Insights), a direct contact button, a business category visible on the profile, and eligibility for ads and product tags.
Switching to a Business account takes a few minutes and costs nothing. The real difficulty comes after: a configured account stays meaningless without a qualified audience interacting with it.
How does growth work on Instagram Business?
An Instagram Business account doesn't grow your audience on its own, it simply gives you access to the data (Insights) needed to understand what works with your audience and adjust your strategy accordingly. Growth itself depends on what you do with it.
Organic growth relies on three levers: targeting a relevant audience, engaging it regularly, then analyzing to adjust. That's exactly what Propulse automates through real devices, with targeting handled by our experts.
Good news: Propulse handles for you between 5,000 and 15,000 actions per month depending on your tier: 100% of the time-consuming tasks that weigh most in the value of an active account.
A platform, not just an automation tool
Automation via real devices
Propulse automates your account through real devices (not bots calling APIs) to mimic natural behavior, with actions calibrated under Instagram's thresholds. This automation is part of a complete strategy, not an isolated action.
See our turnkey strategy →Targeting by our experts
On the Croissance and Acquisition tiers, the targeting of your future followers (competitor accounts, interests, geographic area) is handled by our experts, not left to a generic algorithm.
Discover our Instagram growth expertise →AI Target Finder
Describe your ideal customer: our AI finds relevant accounts by niche, keyword and location, with no prior Instagram expertise required on your end.
Lucie, the AI agent
Lucie continuously analyzes your account and gives you personalized growth advice, included for free, at no extra cost, on all tiers.
Analytics Pro
Timing heatmap, top and flop content, AI insights on your audience: understand when and what to post to maximize your reach. Included depending on the tier.
Responder
Every DM gets a response configurable by keyword, even outside your working hours. Included depending on the tier.
See our converting message templates →A platform used by thousands of businesses
« They transformed our Instagram strategy. Within a few months, we gained hundreds of quality followers. The team is professional and always available. »
Manon Delaunay
Propulse, ads or community manager: which to choose?
Three ways to grow an Instagram Business account, here's how they compare, straight up.
← Glissez pour comparer les 3 colonnes →
Comparatif indicatif, les coûts publicité et community manager varient selon le marché, l'agence et le profil recruté.
Who is it for?
Agencies
You manage several client accounts daily: Propulse centralizes management and secures each account individually, without putting the risk on your brand.
Discover our agency offer →SMBs
You have neither the time nor the team to run your Instagram Business account full-time: Propulse handles acquisition while you keep control of content and customer relationships.
Propulse vs buying followers →E-commerce
You want to turn your Instagram audience into traffic for your store: targeting is based on your competitor accounts and your product niche to attract genuinely buying profiles.
Small businesses
You're wearing every hat in your small business alone: Propulse handles Instagram acquisition while you focus on your core business.
Solopreneurs
Coach, trainer or independent content creator: your time is your scarcest resource. Propulse grows your Instagram audience without asking for one more hour of your day.
Independent professionals
Psychologist, alternative medicine practitioner, certified coach... your business relies on trust and a local clientele. Propulse targets a qualified audience near you, within your professional framework.
A price that fits your business
Our plans start at €138/month on a 12-month commitment (up to €197/month with no commitment), split into 3 tiers (Visibilité, Croissance, Acquisition) based on the volume of interactions and support you want.
See all pricing