La Boîte, the unified inbox
All your Instagram DMs centralized in a single interface, with automatic reply rules that you configure yourself. No message waits for a human reply if it matches a planned scenario.
In detail
How it works in practice
Centralization of your account's incoming DMs (or of your accounts managed in agency multi-account mode) in a single interface for reading and replying
Configuration of trigger keywords: each keyword (e.g. "price", "info", "available") is tied to a predefined automatic reply message
Smart fallback: when an incoming message matches no configured keyword, a backup mechanism takes over so that no message goes unanswered
Human complement: a dedicated support agent continuously supervises each account, in addition to La Boîte's automations
Part of the platform's tool suite alongside The Mirror (analytics), Le Radar (mini-CRM scoring) and Le Périscope (competitor monitoring)
Included in the Propulse subscription (Visibility, Growth, Acquisition) at no separate additional cost
Works with Le Radar to prioritize contacts coming from conversations according to their score
Available after setup with the Propulse team (no self-service configuration at launch)
Take action
Ready to activate La Boîte, the unified inbox on your account?
15 minutes with the team to audit your account and see how this feature fits into your growth strategy.
Who this feature is for
Agencies
In multi-account management, La Boîte saves you from juggling client accounts: each agent sees and replies to the DMs of all managed accounts from a single interface, with keyword rules specific to each client.
E-commerce
Repetitive questions (price, availability, shipping) get an immediate automatic reply via keyword, while the team focuses on exchanges that need a personalized answer.
Coaches & trainers
Requests for information about an offer or program trigger a consistent automatic reply every time, without depending on the coach's availability to answer the first message.
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Read the articleFrequently asked questions
Frequently asked questions about La Boîte, the unified inbox
No, La Boîte centralizes reading and replying to the DMs of your managed accounts in a single interface, but does not change your native Instagram usage. It acts as a management layer, not a replacement for the app.
You configure keywords (e.g. "rate", "info", "available"), each tied to a reply message. When an incoming DM contains a configured keyword, La Boîte automatically sends the associated reply. The smart fallback takes over when no keyword matches, so that no message goes unanswered.
Yes, for agencies in multi-account management, the unified inbox lets you centralize the DMs of all managed client accounts, without switching accounts to view each conversation.
The smart fallback takes over to route or handle out-of-scenario messages, and your dedicated support agent continuously supervises how La Boîte runs, in addition to AI targeting and alongside keyword automation.
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