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Targeting guide · 5 min

How to find good target accounts to outperform with Propulse

These are the audiences we will go after together. A few simple rules are enough to pick them well.

01

Why target accounts matter

These are the audiences we will go after together.

80%of your results come from your targets

80% of the results you get with Propulse depend on the quality of the targeted accounts. The rest comes from your niche and the content you post. If we target people who are not interested in what you offer, you will not get good results.

Conversely, with a few dozen well-chosen accounts, you can gain up to 30 followers per day, thanks to Propulse alone.

Visibilité pack: start with about twenty target accounts, then add ten every month.
Followers gained over 30 days
Good list+30 / day
Bad list~5 / day
02

What is a good target account?

It's an active profile within your target market.

Engagement≥ 3%A high engagement rate, at least 3%.
Followers500 – 10,000Smaller communities, often highly engaged.
NicheYoursThe account must be in your theme.
Tip

You can also type a formula in Google that will help you find other target accounts:

"keyword in your niche" site:instagram.com
Fewer followers, but much more impact

Target accounts between 500 and 10,000 followers, they often have highly engaged communities. Forget accounts with too many followers: most of the time, they are bought or not interested in your content.

Croissance and Acquisition packs

No time to look for target accounts? We'll handle it.

With the Croissance and Acquisition packs, we do the research for you and add the target accounts to your campaign. All you have to do is approve them.

See the packsAlready a client? Upgrade to Croissance
1We researchOur team finds the target accounts that fit your niche.
2We addSelected accounts are added straight to your campaign.
You approveAll that's left is approving the ones you like.
03

Good and bad target accounts

Look at how the follower count evolves: that's enough to decide.

Example of a bad target accountAvoid
DateChangeFollowers
2022-03-01-4,399,222
2022-03-02-13,1524,386,070
2022-03-03-10,1074,375,963
2022-03-04-1,0604,374,903
2022-03-06-7,3664,360,445
2022-03-07+1,7974,362,242
2022-03-08+61,2144,423,456
2022-03-09+25,7114,449,167
2022-03-10+14,5074,463,674
2022-03-11-49,2784,414,396
2022-03-12-12,5494,401,847
Massive, unexplained follower gains and losses = Mass follower buying
Too many followers: the people you follow are probably not all interested in what you post.
Example of a good target accountTarget
DateChangeFollowers
2022-03-01-1,620
2022-03-02+11,621
2022-03-03-1,621
2022-03-05+11,622
2022-03-06+51,627
2022-03-07-41,623
2022-03-08-21,621
2022-03-10-1,621
2022-03-11-1,621
2022-03-13-31,618
Stable follower growth = Organic growth
High engagement rate, a genuinely engaged community
04

How to keep your target accounts high-quality over time?

By monitoring their performance regularly.

Conversion rate of a target account
0%8%12%20%+
0 to 8%ArchiveBad, these accounts should always be archived.
8 to 12%KeepFine, you can keep them.
12% +Must keepExcellent, definitely keep them.

We always remove the target accounts that bring you the weakest results.

05

Frequently asked questions

Ideally, as soon as you see a target account bringing you less than 8% conversion rate, add new ones to compensate. On the Visibilité pack, we recommend sending 10 new accounts per month.

No fake followers, no spam
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