Is this suited to e-commerce brands?

Yes, it's one of our most common use cases. Targeting relies on your product niche to favor profiles likely to buy, and tracking measures the profile visits and clicks that precede a sale.

What about a local brand with a limited geographic area?

Location is a core targeting criterion: we prioritize profiles located in your real selling areas. A local brand thus avoids paying for followers on the other side of the country who will never visit.

How do you measure follower quality for a brand?

Analytics Pro tracks engagement rate, profile visits and the activity of new followers. These metrics let our experts refine targeting every week to match your buyer target ever more closely.

What's the actual cost per follower?

€0.40 per follower on average, with a fixed monthly rate and no commitment on our monthly plans. You know upfront what you'll pay, regardless of the volume achieved.

Brands, an audience that buys, not just scrolls by

Your brand deserves an audience that converts to sales.

For a brand, followers who never discover your products are worthless. Propulse targets accounts genuinely likely to buy (by niche, location and interests) and brings them to your profile.

Get a demo

4.6/5 Trustpilot+3,500 businesses since 2017€0.40 cost per follower

Understand

The real cost of an untargeted brand audience

Many brands pad their follower count to "look good," then discover these followers never click on a product, never place an order. The engagement rate drops, and the algorithm reduces post reach, even among your real customers.

A high-performing brand audience isn't about volume, it's about relevance: reaching the accounts that match your buyer profile, in your selling area.

The decorative-audience trap

Off-target followers0 conversion

Falling engagementReach cut by the algorithm

Brand imageDiluted by inactive accounts

Our method

How Propulse builds a brand audience that converts

We define your ideal Instagram customer profile with you (competitors followed, interests, location), then target those accounts through real devices. They discover your brand and choose to follow you.

On the Croissance and Acquisition tiers, our experts refine this targeting every week to favor the profiles closest to your buyer target.

3 steps to your buyer target

Step 1, Customer profileDefined with you

Step 2, TargetingAccounts close to your target

Step 3, RefinementWeekly on Pro tiers

Good news

Every follower gained for your brand is a profile close to your ideal customer, not a number padding the counter without ever buying.

How it works

4 levers for a brand audience that sells

Ideal-customer targeting

Competitors, interests, location: we define your ideal Instagram customer profile with you, then precisely target those accounts.

Prioritized geographic area

For a local or e-commerce brand, proximity matters. We favor profiles located in your real selling areas.

100% real engagement

Real devices, real accounts, no bots. An audience that won't get purged and that protects your engagement rate.

Business-focused measurement

Analytics tracking highlights the metrics that matter for a brand: profile visits, clicks, qualified engagement.

See our Instagram Business page →

Results

Brands turning Instagram into a sales channel

4.6/5

Trustpilot rating

+3,500

businesses supported

€0.40

cost per follower on average

« Propulse really works and we're extremely convinced by the targeting! We recognize our typical customer among the followers Propulse brings in. »

Daiquiri

Explore our client case studies

Comparison

Brand audience: Propulse, bought followers, or doing nothing?

For a brand, every off-target follower is wasted budget. Let's compare.

Critère

Propulse

Achat de followers

Ne rien faire

Audience relevance

Close to your ideal customer

Unrelated to your target

No new audience

Conversion potential

Profiles likely to buy

None, inactive accounts

Depends on organic reach alone

Brand image

Protected, real audience

Diluted by ghost accounts

Stable but invisible

Detection risk

None, calibrated pace

Regular Meta purges

None

Cost per follower

Fixed, from €0.40

Variable and recurring

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← Glissez pour comparer les 3 colonnes →

Comparatif indicatif, les coûts publicité et community manager varient selon le marché, l'agence et le profil recruté.

A controlled budget for an audience that pays off

Our plans start at €138/month with a 12-month commitment (up to €197/month with no commitment), with a fixed, transparent cost per follower.

See our pricing

Questions fréquentes

Questions we get sur Propulse pour brands

Yes, it's one of our most common use cases. Targeting relies on your product niche to favor profiles likely to buy, and tracking measures the profile visits and clicks that precede a sale.
Location is a core targeting criterion: we prioritize profiles located in your real selling areas. A local brand thus avoids paying for followers on the other side of the country who will never visit.
Analytics Pro tracks engagement rate, profile visits and the activity of new followers. These metrics let our experts refine targeting every week to match your buyer target ever more closely.
€0.40 per follower on average, with a fixed monthly rate and no commitment on our monthly plans. You know upfront what you'll pay, regardless of the volume achieved.

Brand growth that delivers on its promises since 2017

2017

Expertise since

+3,500

businesses supported

€0.40

cost per follower

banned account on our Business plans

See our comparisons

Ready to turn your Instagram into a sales channel?

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