Your brand deserves an audience that converts to sales.
For a brand, followers who never discover your products are worthless. Propulse targets accounts genuinely likely to buy (by niche, location and interests) and brings them to your profile.
Understand
The real cost of an untargeted brand audience
Many brands pad their follower count to "look good," then discover these followers never click on a product, never place an order. The engagement rate drops, and the algorithm reduces post reach, even among your real customers.
A high-performing brand audience isn't about volume, it's about relevance: reaching the accounts that match your buyer profile, in your selling area.
Our method
How Propulse builds a brand audience that converts
We define your ideal Instagram customer profile with you (competitors followed, interests, location), then target those accounts through real devices. They discover your brand and choose to follow you.
On the Croissance and Acquisition tiers, our experts refine this targeting every week to favor the profiles closest to your buyer target.
Good news
Every follower gained for your brand is a profile close to your ideal customer, not a number padding the counter without ever buying.
How it works
4 levers for a brand audience that sells
Ideal-customer targeting
Competitors, interests, location: we define your ideal Instagram customer profile with you, then precisely target those accounts.
Prioritized geographic area
For a local or e-commerce brand, proximity matters. We favor profiles located in your real selling areas.
100% real engagement
Real devices, real accounts, no bots. An audience that won't get purged and that protects your engagement rate.
Business-focused measurement
Analytics tracking highlights the metrics that matter for a brand: profile visits, clicks, qualified engagement.
See our Instagram Business page →Results
Brands turning Instagram into a sales channel
« Propulse really works and we're extremely convinced by the targeting! We recognize our typical customer among the followers Propulse brings in. »
Daiquiri
Comparison
Brand audience: Propulse, bought followers, or doing nothing?
For a brand, every off-target follower is wasted budget. Let's compare.
← Swipe to compare the 3 columns →
Indicative comparison: advertising and community manager costs vary depending on the market, the agency and the profile hired.
A controlled budget for an audience that pays off
Our plans start at €138/month with a 12-month commitment (up to €197/month with no commitment), with a fixed, transparent cost per follower.
Frequently asked questions
Questions we get about Propulse for brands
Yes, it's one of our most common use cases. Targeting relies on your product niche to favor profiles likely to buy, and tracking measures the profile visits and clicks that precede a sale.
Location is a core targeting criterion: we prioritize profiles located in your real selling areas. A local brand thus avoids paying for followers on the other side of the country who will never visit.
Analytics Pro tracks engagement rate, profile visits and the activity of new followers. These metrics let our experts refine targeting every week to match your buyer target ever more closely.
€0.40 per follower on average, with a fixed monthly rate and no commitment on our monthly plans. You know upfront what you'll pay, regardless of the volume achieved.