Automatic welcome DM
A new follower on your account receives a welcome DM without you having to open the app. The message is sent from a real device, at the pace of a human account, not from a detectable API bot.
In detail
How it works in practice
The message goes out automatically as soon as an account starts following you, with no manual action on your part and without opening the Instagram app
Sent from a real device (like all Propulse growth), not through the Instagram API, so there is no technical bot signature detectable on the platform side
The message text is a template that you write once with the Propulse team, with variables inserted automatically (first name, public profile elements depending on availability)
A sending pace modeled on human account behavior, not an instant mass send, which explains the 0 banned accounts on Business plans since 2017
New followers' replies land directly in La Boîte, the unified inbox, where a keyword auto-reply can take over on frequent questions
Works in tandem with multi-source automatic targeting: accounts followed as part of the growth strategy receive the same welcome as organic followers
A human support agent continuously supervises how the message performs, on top of the Lucie AI agent, who is available to adjust the text or the strategy
Combines with the paid Boost add-on, which adds automatic AI comments on the target's posts, on top of the welcome DM
Take action
Ready to activate Automatic welcome DM on your account?
15 minutes with the team to audit your account and see how this feature fits into your growth strategy.
Who this feature is for
SMBs
Every new follower gets a first contact with the brand without tying up a community manager, useful when no one in-house has time to handle DMs day to day.
Coaches & trainers
The welcome message can point straight to an offer or a booking, turning a simple follow into a first sales touchpoint with no manual effort.
Agencies
The same welcome DM runs on each client account managed in multi-account mode, with text adapted per account, without the agency having to watch every new follower one by one.
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Read the articleFrequently asked questions
Frequently asked questions about Automatic welcome DM
It is a template that you write once, with variables that adapt to each new follower (first name, possibly industry depending on public profile info). It is not on-the-fly AI generation: the base text stays yours, and only the variables change.
The welcome DM runs on the same real devices as the rest of Propulse growth, not through the Instagram API. That is what explains the 0 banned accounts on Business plans since 2017, but a poorly set volume or frequency remains your responsibility, hence the pace limits applied by default.
It is part of the targeting and relationship management that runs on all 3 plans (Visibility, Growth, Acquisition). The enhanced welcome message with automatic AI comments on the target's posts is a separate add-on, Boost, to add on top if you want to go further than the welcome DM alone.
The reply arrives in La Boîte, the unified inbox for your Instagram DMs, where you can handle it directly or set up a keyword auto-reply for the most frequent questions.
Also worth a look
More Propulse features
Multi-source automatic targeting
Competitor accounts, niche, hashtags, locations and bloggers, combined to reach a truly qualified audience, not generic spraying.
Learn more →Boost (paid add-on)
Personalized welcome message and automatic AI comments on your target's posts, as a paid option beyond the included base.
Learn more →La Boîte, the unified inbox
All your DMs centralized, with configurable keyword auto-reply and smart fallback: no message goes unanswered.
Learn more →