Calculate your sponsored post rate
Enter your followers, likes and comments, get an indicative rate range based on real 2026 market benchmarks. Free, instant, no signup.
Propulse is a French Instagram growth platform, active since 2017 and used by over 3,500 businesses, that attracts qualified followers from target accounts and turns them into customers.
How it works
Three steps, zero friction
Enter your numbers
Follower count, average likes and comments over your last 10-12 posts.
Get your rate range
An indicative range, adjusted by your real engagement rate.
Negotiate with confidence
Walk into a brand deal knowing your real market value.
Your niche also affects the rate
Market tendencies observed by content category, to weigh alongside your calculated range above.
Frequently asked questions
Everything people ask us
There's no official formula, but the market relies on ranges by account size (nano, micro, macro...), then adjusted by actual engagement rate: an account with above-average engagement for its category can legitimately aim for the top of the range, and vice versa.
No. Two 20,000-follower accounts can be worth very different rates depending on their real engagement: an account generating genuine interactions is objectively worth more than an account with the same follower count but low engagement, for a brand seeking conversion rather than just displayed reach.
Generally yes: a Reel, which captures more organic reach, is often negotiated higher than an ephemeral story, and a carousel post usually sits between the two. This calculator gives a range for a standard post, to adjust based on the requested format.
Yes. A highly qualified niche audience (a specific B2B sector, deep expertise) often justifies a premium over a generic audience of the same size, since the brand reaches exactly its target with no waste. This factor isn't in the automatic calculation, raise it during negotiation.