The Mirror, your advanced analytics
The Mirror centralizes what is otherwise scattered between the Instagram app and hand-made spreadsheets: a heatmap of your best posting times, a ranking of your top and flop content, and audience tracking on a single timeline. A continuous reading of your account, not a one-off export.
In detail
How it works in practice
Time-of-day heatmap: cross-references your past posts and their performance (engagement, reach) to bring out the slots that most often come out on top, rather than relying on generic 'best time to post' recommendations.
Top/flop ranking: sorts all your posts by relative performance, to see at a glance what worked (to repeat) and what underperformed (to stop producing).
Single audience timeline: evolution of followers, engagement and account activity shown on one time axis, to visualize the effect of an action (format change, campaign, pause) rather than cross-checking several separate screens.
The access level (history depth, audience tracking granularity) depends on the plan you subscribed to: Visibility, Growth or Acquisition.
The data relies on the real activity of the account tracked by Propulse (growth through real devices, not through a third-party API), so it is consistent with what you see in the Instagram app itself.
The Mirror also feeds Lucie, the AI agent included for free on all plans, which can draw on these same metrics to formulate advice.
Part of the platform's tool suite (alongside La Boîte, Le Radar, Le Périscope, etc.) and viewed from the same account, with no external tool to connect.
A human support agent continuously supervises each account and can help interpret the trends surfaced by The Mirror.
Take action
Ready to activate The Mirror, your advanced analytics on your account?
15 minutes with the team to audit your account and see how this feature fits into your growth strategy.
Who this feature is for
Agencies
Follow the heatmap and top/flop ranking of each client account to justify content choices in reporting, without rebuilding the figures by hand for each managed client.
SMBs
See on the audience timeline whether a campaign, a product launch or a pause had a real effect on the account's growth, before deciding whether to continue or stop an action.
Coaches & trainers
Identify through the top/flop ranking which content formats (testimonial, tutorial, promo) engage their audience the most, to make editorial calendar decisions without guessing.
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Read the articleFrequently asked questions
Frequently asked questions about The Mirror, your advanced analytics
The Mirror displays the data (time-of-day heatmap, top/flop ranking, audience timeline) without interpreting it for you. For worded recommendations, that is the role of Lucie, the AI agent included on all plans, which draws in particular on this same data.
Yes: access to complete audience tracking and history depth depends on your plan (Visibility, Growth or Acquisition). The time-of-day heatmap and the top/flop ranking are the common base, but the extent of audience tracking varies by plan.
The heatmap aggregates the performance of your posts over a rolling window to identify reliable time slots; it recalculates as new content is published, not on every page refresh.
Data export is one of the functions dedicated to agencies (CSV/XLSX export, see multi-account management). For an individual account, The Mirror's analytics are viewed directly in the interface.
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