Lucie, AI advice agent
Lucie runs continuously on your account's real data: audience, posts, engagement, targeting. She turns these figures into concrete, jargon-free recommendations, available at any hour.
In detail
How it works in practice
Lucie relies on the data actually collected by your Propulse account (targeted audience, response rate, post history, engagement), not on generic market benchmarks.
Advice is generated continuously (24/7): no need to wait for a weekly report or a call with a human to get an actionable recommendation.
Lucie is included and free on all 3 plans (Visibility, Growth, Acquisition). She is not a paid add-on, unlike Boost.
Recommendations typically cover the levers you can control from Propulse: targeting adjustments, posting times, the types of content that engage most, signals to watch in the inbox or the CRM.
Lucie complements the human support agent who supervises each account, she does not replace them: automated advice handles the day-to-day, and the human steps in for strategic decisions or special cases.
Because she reads data from The Mirror (analytics), Le Radar (scoring) and targeting, Lucie can connect several signals together rather than delivering isolated advice product by product.
No setup required: Lucie is active as soon as the account is activated, and needs no rule or threshold configuration from the user.
Advice stays specific to your account: two clients with different accounts receive different recommendations, generated from their own data.
Take action
Ready to activate Lucie, AI advice agent on your account?
15 minutes with the team to audit your account and see how this feature fits into your growth strategy.
Who this feature is for
SMBs
A team with no in-house Instagram expert receives concrete advice on what to adjust (targeting, content, posting times) without having to interpret data tables themselves.
Coaches & trainers
A solo coach who manages their account alone between client sessions gets recommendations at any hour, without waiting for a weekly check-in with an agency.
Agencies
An agency managing several white-label client accounts relies on Lucie to prioritize adjustments account by account, before going further with the dedicated support agent.
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Read the articleFrequently asked questions
Frequently asked questions about Lucie, AI advice agent
No. Lucie is included for free on all 3 Propulse plans (Visibility, Growth, Acquisition), unlike Boost, which is a separate paid add-on.
On the real data of your account collected by Propulse: targeting, engagement, posts, activity, not on generic market averages.
No. Each Propulse account is also continuously supervised by a dedicated human support agent. Lucie handles day-to-day advice, and the human steps in on strategic decisions.
No, no setup is needed. Lucie is active as soon as your account is activated and analyzes your data automatically.
Also worth a look
More Propulse features
The Mirror, your advanced analytics
Heatmap of your best posting times, top and flop content ranking and complete audience tracking on a single timeline, depending on your plan.
Learn more →Le Radar, mini-CRM & scoring
A priority score on every contact to identify your hottest prospects, without leaving the platform.
Learn more →Multichannel support + dedicated agent
Built-in chat, email, WhatsApp, and a single contact who knows your history, not an anonymous ticket.
Learn more →