Aurélie, founder of Vivante, the e-shop for women's intimacy, has developed her brand awareness by significantly increasing her followers and engagement rate with an audience aligned with her values.
Client since 01.05.2024
+ 350
followers/month
+ 4.09%
engagement rate
X 3
website traffic
Client company context
Vivante Paris is a Paris-based brand that celebrates female intimacy, offering products on its e-shop as well as expert health advice through workshops and meetings. It aims to showcase an engaged community passionate about values of feminine expression.
Collaboration objectives
- Grow the Instagram community by attracting qualified followers genuinely interested in the brand.
- Strengthen engagement to amplify reach and post interactions.
- Increase visibility of Vivante Paris products and values among its target audience.
First contact and goal definition
From the start of the collaboration, the following objectives were defined:
- Significantly increase the qualified follower base to expand the community and strengthen Vivante Paris brand awareness.
- Increase engagement to interact more with the target audience and convert these interactions into potential sales, and above all create a cohesive community.
- Optimize content to best share Vivante's values.
Start of collaboration
Initial process:
An in-depth analysis of Vivante Paris's presence on Instagram showed that:
- Posts were quality and visually appealing, but engagement potential was not fully exploited, with the account lacking visibility.
- The existing audience needed a more targeted approach to grow in numbers and especially in quality.
Initial proposals:
- Target similar accounts in the field of female pleasure, wellness and feminine values.
- Structure interactive content such as story polls, brand behind-the-scenes and educational posts on medical topics.
- Strengthen relationships with the existing audience through authentic interactions
Strategy and implementation
To achieve the set objectives, several strategic tactics were implemented:
- Precise targeting: Engagement with accounts and hashtags specific to female pleasure, wellness and feminine values.
- Educational content creation: Posts and stories detailing product history, brand values, and highlighting the artisans behind the creations.
- Interactive stories: Use of polls, questions and before/after to involve the community and gather feedback, specialist interviews.
Key tactics used:
- Strategic likes and comments on posts from similar and targeted accounts for the community to expand account visibility
- Follow and engagement with profiles in the target to attract qualified subscribers.
- Regular publication of inspiring content: product photos, client testimonials, and content aligned with Vivante Paris values.
- Community spotlight: Sharing client experiences.
Results achieved
Results after 6 months of implementation:
- Significant follower growth: +1200 new qualified subscribers, a 226% increase.
- Impressive engagement: With an average rate of 4.09%, posts generate strong interaction.
- An increase in website visits, generated by clicks via the link in the Instagram bio.
Collaboration results Vivante Paris - Aurélie x Propulse:
+ 350
followers/month
+ 4.09%
engagement rate
X 3
website traffic
"Thanks to this collaboration, we have not only gained many qualified subscribers but also strengthened our bond with our audience. Propulse has helped us showcase our work and values with an effective and human strategy."
Aurélie, Vivante Paris
Want to develop your visibility and engage a qualified audience like Vivante Paris? Contact us today for a personalized consultation and discover how our expertise can transform your Instagram strategy into measurable results.
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They transformed our strategy...
They transformed our Instagram strategy. In a few months, we gained hundreds of quality followers. The team is professional and always available. I recommend their services to everyone.
Manon Delaunay
Date of the experience: July 17, 2024
Very good service
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Chloé Dupin
Date of the experience: July 01, 2024
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Pauline Leclerc
Date of the experience: June 19, 2024
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Léo Charbonneau
Date of the experience: July 03, 2024
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Jules Monge
Date of the experience: June 26, 2024
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Marine Menard
Date of the experience: June 11, 2024
Propulse helped me go from 500 to 2800...
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Yolan
Date of the experience: August 17, 2023
With Propulse
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Date of the experience: April 24, 2024
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Date of the experience: April 22, 2024
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Dimitrios Berger
Date of the experience: May 10, 2024
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Date of the experience: June 19, 2024
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Date of the experience: June 13, 2024
Propulse: Simplify and Automate Your Online Presence
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Date of the experience: October 13, 2023
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Client for several months. Quality service, very responsive. They remain available at all times to support us in our professional development. Their tools provide increased visibility, not just in quantity but also in quality. Propulse brings us constant evolution, focused on valuable prospects, aligned with our niche. It's the perfect partner for a company to grow smoothly on social media.
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Date of the experience: April 20, 2024
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Date of the experience: June 03, 2024
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Date of the experience: December 01, 2023
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Date of the experience: July 18, 2023
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