Client since 11.07.2024
This certified professional coach strengthened her presence on Instagram while attracting a qualified audience and increasing her engagement rate.
Client company context
Vanessa Bricout is a certified professional coach and sophrologist based in Lyon and operating remotely. Her main goal is to support her clients in revealing their potential and overcoming their doubts. To strengthen her legitimacy on Instagram and attract qualified clients, Vanessa wanted to increase her digital visibility and improve her interactions with her audience.
Collaboration objectives
- Increase the number of qualified followers
- Strengthen engagement on her posts
- Attract more clients for her coaching sessions and sophrology services
First contact and goal definition
Vanessa's objectives were clearly defined from the start of the collaboration:
- Develop her Instagram community with targeted and qualified followers.
- Improve the engagement rate to transform her subscribers into potential clients.
- Optimize content strategy by highlighting her expertise in coaching and sophrology.
Start of collaboration
Initial process:
An analysis of Vanessa's presence on Instagram revealed that:
- Her content was relevant and aligned with her expertise, but her engagement could be improved.
- Growth opportunities were not fully exploited.
Initial proposals:
- Target accounts in the wellness, personal development and mental health sectors.
- Structure interactive content such as Q&A stories, client testimonials and sophrology tips.
- Strengthen relationships with her audience through authentic interactions (likes and comments on similar posts).
Strategy and implementation
To achieve her objectives, several tactics were implemented:
- Precise targeting: Engagement with accounts potentially in Vanessa's audience and use of hashtags specific to the coaching and wellness niche.
- Educational content: Posts and stories highlighting practical coaching tips and sophrology sessions on video.
- Community interactions: Launch discussions through open questions and polls in stories.
Key tactics used:
- Regular likes on similar accounts to strengthen Vanessa's visibility.
- Follows of accounts in the target audience.
- Engaging stories highlighting her daily life as a coach, client testimonials and tips.
- Regular posts with a mix of professional photos and educational content.
Results achieved
Results after 4 months of implementation:
- Significant follower growth: + 1600 new qualified subscribers.
- Improved engagement: With an average rate of 0.94%, the content is well highlighted.
- Increased visibility among potential clients, reflected by an increase in clicks on the Calendly link.

Collaboration results Vanessa Bricout x Propulse:
"Propulse lives up to its name!
Since I joined Propulse in July 2024, my visibility on Instagram has increased dramatically! Thanks to their tools and strategies, I have not only gained followers, but they are truly engaged and aligned with my target.
It's a huge time saver - I couldn't do alone what they offer, I would have spent my days on it when my expertise lies elsewhere.
I appreciate their support, their listening and their responsiveness to always have an audience in regular growth and more opportunities to promote my offers.
In a few months, I saw the difference, and I highly recommend Propulse to anyone who wants to professionalize their online presence and boost their visibility.
Thanks to the Propulse team for your expertise and support 🙏!"
Vanessa Bricout
