How Propulse transformed Atelier2Main's craftsmanship, artisan creation workshop, into digital success
Client since 12.12.2022
+ 500
followers/month
+ 1.5%
engagement rate
X 3
website traffic
Client company context
Atelier2Main is an artisan creation workshop offering unique handmade furniture and lighting pieces. Specialized in the use of recycled and environmentally friendly materials, the workshop draws inspiration from natural landscapes, with a strong emphasis on quality craftsmanship and authentic design. Despite the quality of these creations, the workshop wanted to strengthen its visibility on Instagram to reach a wider clientele, sensitive to sustainable craftsmanship, and increase sales via its e-commerce site.
Collaboration objectives
Atelier2Main sought to attract qualified traffic to its Instagram page, develop an engaged community around its artisan expertise, and convert these subscribers into buyers while strengthening its reputation in the high-end craftsmanship market.
First contact and goal definition
Atelier2Main had defined the following objectives at the start of the collaboration:
- Strengthen the brand's legitimacy on Instagram as a reference in the field of artisan lighting and high-end artisan furniture.
- Develop an Instagram community by increasing the number of qualified and engaged followers.
- Attract new clients for its artisan creations, including lighting, furniture and decorative objects, and stimulate sales on their website.
Start of collaboration
Initial process:
An analysis of Atelier2Main's presence on Instagram had revealed that although their visual content was already aesthetically refined, the engagement strategy to capture the attention of potential subscribers could be strengthened. We had therefore proposed to:
- Target influential accounts in the interior design, decoration and craftsmanship sectors to attract a larger and more qualified community.
- Further optimize content by highlighting the manufacturing process and the story behind each creation, to spark the interest of craftsmanship and design enthusiasts.
- Encourage frequent interactions through engaging stories, regular posts and inspiring content showcasing products in natural and elegant settings.
Strategy and implementation
To enable Atelier2Main to achieve its objectives, we had developed a strategy based on several pillars:
- Targeting similar accounts: We had regularly interacted with subscribers of designer, interior decorator and craftsmanship enthusiast accounts to increase Atelier2Main's visibility.
- Engagement via stories and authentic posts: Atelier2Main had started publishing regular stories showing the creation process, workshop behind-the-scenes and artisan techniques, as well as educational posts on the recycled and environmentally friendly materials used in each piece.
Key tactics used:
- Interactions through likes and views of relevant posts and stories in the artisan community and with potential clients.
- Following influential accounts and qualified subscribers in the design and craftsmanship fields to maximize Atelier2Main's visibility.
- Sharing inspiring visual content, highlighting the quality and originality of lighting, furniture and decorative objects, which had encouraged subscriber engagement.
- Regular publication of photos and videos presenting Atelier2Main's creations in styled interiors, creating a strong emotional connection with the community.
Results achieved
Results observed after implementing this strategy included:
- Increased engagement: The number of likes, comments and shares on Atelier2Main's posts increased significantly, particularly on posts that highlighted the artisan process and product staging.
- Subscriber growth: Atelier2Main saw steady growth in its community, gaining over 500 new qualified followers per month.
- Sales increase: Within the first two weeks, Atelier2main had already concluded its first sale. Traffic to the site increased, leading to a rise in sales, particularly for the most popular creations such as lighting and artisan furniture.
Collaboration results Atelier2Main x Propulse:
+ 500
followers/month
+ 1.2%
engagement rate
X 300
website traffic
"I have only one thing to say. Thank you to Propulse who allows me to develop on social networks considerably and without additional work. They know how to connect me to the right accounts to develop my business."
Atelier2Main
Want to boost your company's visibility on Instagram? Contact us to discuss your strategy and discover how we can help you achieve your goals.
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They transformed our strategy...
They transformed our Instagram strategy. In a few months, we gained hundreds of quality followers. The team is professional and always available. I recommend their services to everyone.
Manon Delaunay
Date of the experience: July 17, 2024
Very good service
Very good service, our Instagram account saw significant growth thanks to Propulse. Some minor issues at first, but they were quickly resolved by the team. Thank you!
Chloé Dupin
Date of the experience: July 01, 2024
I was skeptical at first
I was skeptical at first, but Propulse exceeded all my expectations. Not only did our follower count skyrocket, but the quality of those followers is also excellent. The team is always available to answer our questions and provide advice. I highly recommend them.
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Date of the experience: June 28, 2024
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Hiring Propulse was one of the best decisions for our digital marketing. They don't just promise results, they deliver them with precision that exceeds our initial expectations. I highly recommend their services to anyone looking to improve their social media impact.
Pauline Leclerc
Date of the experience: June 19, 2024
The team is amazing
The team is amazing! They boosted our visibility on Instagram in an impressive way. We gained engaged followers interested in our content. Thank you for everything!
Léo Charbonneau
Date of the experience: July 03, 2024
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Propulse was a real discovery for our business. In just two months, we saw a significant increase in our Instagram followers. The followers we gained are not only numerous but also very engaged. The Propulse team is incredibly professional and responsive. I highly recommend them to any business looking to improve their online visibility.
Jules Monge
Date of the experience: June 26, 2024
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Thanks to Propulse, we doubled our number of followers in just a few months. Their service is a powerful lever for developing our presence on Instagram and, by extension, our business.
Marine Menard
Date of the experience: June 11, 2024
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Date of the experience: August 17, 2023
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With Propulse, every follower gained is qualified and engaged, which is crucial for my brand. Before choosing them, I tested another service without success. Although I have to pause our collaboration for budget reasons, Propulse remains my first choice for the future.
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Date of the experience: April 24, 2024
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Date of the experience: April 22, 2024
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Date of the experience: May 10, 2024
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Date of the experience: June 19, 2024
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Date of the experience: June 13, 2024
Propulse: Simplify and Automate Your Online Presence
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Date of the experience: October 13, 2023
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Date of the experience: June 03, 2024
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Date of the experience: December 01, 2023
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