+ 500
followers/month
+ 1.5%
engagement rate
X 4
website traffic
Client company context
Bro Bread is a company specialized in training professional sourdough bakers worldwide and also offers bakery consulting. The company wanted to increase its digital visibility and attract an international audience for its training programs.
Collaboration objectives
Bro Bread aimed to attract qualified traffic to its Instagram page, develop its community and convert new clients for its training programs.
First contact and goal definition
Bro Bread had defined the following objectives at the start of the collaboration:
- Strengthen the brand's legitimacy on social networks as a reference in the sourdough field.
- Develop the Instagram community by increasing the number of qualified followers.
- Attract new clients for its training and consulting services.
Start of collaboration
Initial process:
An analysis of Bro Bread's presence on Instagram had shown that the content was already of quality, but that engagement potential could be improved. We had proposed to:
- Target accounts specialized in bakery and craftsmanship.
- Optimize publication of educational content to retain the existing community.
- Encourage more interactions with subscribers through engaging stories and posts with a strong visual identity.
Strategy and implementation
To help Bro Bread achieve its objectives, we had developed a strategy based on:
- Targeting similar accounts: Regularly interact with artisan baker and sourdough enthusiast accounts to strengthen Bro Bread's visibility
- Engagement via stories and educational posts: Bro Bread had showcased its expertise through regular stories and educational posts on sourdough and baking techniques.
Key tactics used:
- Likes and comments on relevant posts from the artisan community.
- Sharing visual and technical content around sourdough making, which had encouraged community engagement.
- Regular publication of photos and videos showcasing training and craft work.
Results achieved
Results observed after implementing this strategy include:
- Increased engagement: The number of likes, comments and shares on posts has increased.
- Subscriber growth: Bro Bread had recorded a steady increase in followers, reaching 500+ new subscribers per month.
Collaboration results Bro Bread x Propulse:
+ 500
followers/month
+ 1.5%
engagement rate
X 4
website traffic
"Great team, great communication, very effective. I gained a lot of followers"
Bro Bread
Want to boost your company's visibility on Instagram like Bro Bread? Contact us to discuss your strategy and discover how we can help you achieve your goals.
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Date of the experience: July 17, 2024
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