Our CEO Enguerrand Massé on the Ecompreneurs Podcast: €125K MRR with Propulse
Our CEO and founder, Enguerrand Massé, was a guest of Frédéric Tomal on episode 39 of the Ecompreneurs podcast. At just 27 years old, he built Propulse, our Instagram automation SaaS that now generates more than €125,000 in monthly recurring revenue with over 1,000 active customers.
A born entrepreneur: from first sales to Propulse
The roots of entrepreneurship
Enguerrand's story begins at a young age in a small village of 15 people near Bordeaux. At just 9 years old, he sold lily of the valley every May 1st, already pocketing €300 a day. This early experience gave him an early grasp of the value of work and selling — qualities that are still at the heart of our approach at Propulse today.
At 14, he took his first steps into the digital world writing articles about Minecraft for a gaming site. This introduction to blogging and freelancing marked the start of his online entrepreneurship journey.
After his studies, Enguerrand first moved abroad to Estonia, then to Dubai, where he now runs Propulse. In the episode, he shares how Dubai offers us an environment favorable to tech entrepreneurs and a quality of life that boosts the whole team's productivity.
The failures that shaped Propulse
Before creating Propulse, Enguerrand went through several setbacks: failed attempts at dropshipping, and above all a coaching scam that cost him €28,000. These difficult moments directly shaped our philosophy at Propulse: deliver real value, be transparent with our customers, and build a product that genuinely solves their problems.
Our success: the pillars of Propulse
Our concept
Propulse helps brands, e-commerce merchants, and content creators grow their audience and drive sales through smart automation on Instagram that preserves authenticity. We've built a complete ecosystem of connected products to manage our customers' entire Instagram marketing strategy.
The fundamentals behind our success
In the episode, our CEO highlights two essential pillars that guide our development:
Product at the center of everything: At Propulse, we're convinced that the quality and real usefulness of our platform are the foundation of everything we do.
Retention as a key metric: Keeping our customers matters just as much as acquiring new ones. We focus on continuous improvement and listening to our users.
Find the episode right here 👇
Spotify: https://open.spotify.com/show/6chf9qIi9HeWBdyW0hFERJ
Enjoy the podcast!
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